Contact us today: sales@hosa.com | 1-800-535-3335

Returning Customer? Click here to login


From Grower to Market: How Flowers Get to You

From Grower to Market: How Flowers Get to You on hosa.com

Getting a handle on the evolving floral supply chain.

The journey from growing field to the marketplace is a long and cold one for flowers imported from South America. It’s also a rapidly evolving one thanks to changing markets, new technologies, and a demand for the freshest of flowers.

The floral supply chain – a system based on logistics – is the reason for efficient delivery. It’s also the part of the global floral arrangement that most consumers never even consider when purchasing roses or lilies or other choice blooms. Pull back the curtain, though, and it’s a system that is magical, miraculous, and highly managed.

Twelve days of floral delivery

The optimum amount of time for cut flowers to make their way from either Colombia or Ecuador and arrive in the United States fresh and for sale is 12 days. Beyond that, the chances increase that a bloom will quickly drop its petals shortly after purchase.

In the not-so-distant past, the floral supply chain in that span of time had seven links:

• Day 1: Flowers are harvested in the mornings and prepared for export from the nation of origin.

• Days 2 & 3: Flowers arrive and are inspected by U.S. Customs.

• Days 4 & 5: Flowers are sorted and arranged in warehouses.

• Days 5 – 8: Flowers are loaded onto refrigerated trucks and transported around the country.

• Days 8 – 10: Flowers arrive at flower shops.

• Days 10 – 12: Flowers and arrangements are ready for consumer purchase.

An efficient chain means fresher flowers

Technological advances in production and refrigeration have altered the supply chain. Still operating within the 12-day time span, there are now fewer links in the chain, which translates into more rapid delivery and fresher flowers.

• Day 1: Flowers are harvested, packed, and even arranged before export.

• Days 2 – 5: Flowers are loaded into refrigerated containers and shipped to the United States. Most flowers arrive via air transport. Nearly 90 percent of cut flower imports arrive through Miami International Airport, where a refrigerated terminal is dedicated to floral imports. There, customs and border protection agents work around the clock to process imports for entry. Generally, there are seven daily flights, six days a week, transporting cut flowers into the United States. During the peak season, which runs from January 21 to February 8, the number of daily flights increases to 35.

• Days 6 – 9: Within 24 hours of arrival, flowers are moved from the refrigerated terminal to refrigerated trucks to distributors with refrigerated warehouses. Maintaining the cold chain keeps flowers in a suspended state, so they arrive at the market as fresh as possible.

• Days 10 – 12: Flowers are ready for consumers.

The future of the floral supply chain

The goal of any supply chain is to streamline the process for greater efficiency. In the case of floral imports, it also means the product must be as fresh as domestically grown or locally sourced flowers.

At HOSA International, we are especially proud of our supply chain and how quickly, efficiently, and fresh we’re able to get our beautiful flowers to you.

• Day 1: Flowers are harvested in the mornings and prepared for export from the nation of origin.

• Days 2 – 3: Flowers arrive and are inspected by U.S. Customs.

• Days 3 – 5: Flowers are sorted and arranged in warehouses, and flowers are loaded onto refrigerated trucks and transported around the country.

• Days 5 – 7: Flowers arrive at flower shops (depends on the city of destination).

• Days 8: Flowers and arrangements are ready for consumer purchase.

Because we are a Miami-based importer, we’re able to not only be in close contact with our growers, but we’re also able to greet our floral arrivals at Miami International Airport.

For more information about HOSA, our flowers, our policies, and what we can do for you, or to place an order, call us at 305.470.9991 or complete our online form.

(Visited 12 times, 1 visits today)
Flower Distributor

Flower Distributor